Dad to the Bairn, husband to Wife-features, community campaigner.
Very interesting and encouraging. Thank you. It might be due primarily to the idea that older people currently are unusually wealthy compared to younger people but hopefully these data are more fundamental and long-term than such an explanation would imply.I've often proposed that a substantial portion of the subsidy to free pensioner bus travel would be better re-directed to, say, half-price bus and train travel for 17-25 year olds. If we get accustomed to public transport at that age then I'd expect we're more likely to stick with it thereafter. Therefore from a long-term modal shift point of view, it is a better demographic group to spend public transport money on than the older generation. Perhaps the politically pragmatic way to do it is give both age groups half-price.
Getting pasty 30 or 40-something office dwellers to give up their comfy car habit is almost impossible. "Training" the next generation (did you like my pun?) sounds like an excellent idea.